Boost REAL Instagram Followers: 10 Proven Ways
It started off as a fun social tool among the youth into a cornerstone of social media marketing, that is how far Instagram has progressed. The app has became a pivotal tool to drive profitable traffic to landing pages, building an engaged audience and growing profitable conversions.
In order to utilise Instagram worth to it’s maximum, the most important thing one profile needs to have is a high volume of organic (real) followers. The higher the number of organic followers, the higher the engagement, the better one’s brand presence shall be.
Here are 10 proven ways to boost your followers:
1) USE #HASHTAGS THAT CONVERT
Hashtag is an essential tool of discovery which extend one’s social media reach. It is one of the most tried-and-true ways to garner followers to your profile. Use hashtags that your target audience can relate and more likely to check. They are more likely to follow your profile given that it is interesting and helpful. You can also create your brand’s original hashtag for people to follow and use.
2) EXPOSE YOUR INSTAGRAM EVERYWHERE
Let people know where to find you. Promote your Instagram profile at every social media and website of yours. Boost your profile’s visibility and awareness at every platform by providing your social media buttons or Instagram link, and it will ensure more clicks to your profile. It is one of the best ways to get discovered. Simple.
3) POST CONTENT REGULARLY
Be invincible, not invisible. Post content to your profile with regularities ranging from 1 – 3 posts a day, or if your profile has reached a superstardom status, you may do 5 postings a week. Make full use of the Instagram Stories feature as well to keep your presence alive. Schedule your postings accordingly, it is bad to post content at haphazard times, or worst if you do not post anything at all. You do not want your followers to forget you.
4) POST CONTENTS THAT ARE USEFUL & AMUSING
One must learn to analyse what type of posting will garner the most likes. Some contents perform better than the others. Though unpredictable, the surest way is to post useful insights and amusing-cum-relatable contents to your audience; tips and tricks, funny daily life things, current trend and issues. Plus, keep yourself creative and use the perfect strategem of filters, captions, visuals and post times. Your profile shall be follow-worthy and super-shareable!
5) ENGAGE WITH YOUR AUDIENCE
When you receive comments, enquiries, praises, or just a chat up, reply them thoughtfully. Audience engagement means that it increases the prospect of them being your customers, so treat them well. The 2020 Sprout Social Index has found that consumers engage with visual-first content like photos (68%) and video (50%), followed by text posts 30%. Many people are surveying and shopping online, hence social media is their best bet to get the most credible information, which is by talking to you.
6) CREATE AN IGTV SERIES
IGTV is now a vital part of Instagram. It has made Instagram the new Youtube of the generation. Furthermore, it has made Instagram the one-stop centre for social media entertainment. Many brands and users are using IGTV to promote their products and connecting with their community. With Covid-19 pandemic lockdown and the rise of online marketing, people are tuning in to IGTV more than ever.
7) COLLABORATE WITH OTHER BRANDS
Seal a deal with other (bigger) brands or influencers to share or promote your brand in their profile. This will expand your brand to their audiences and such fruitful partnership will add credential to your own brand. It is one of the greater ways to gain brand exposure and increasing the number of your organic followers.
8) OPTIMISE YOUR INSTAGRAM “HOME PAGE”
Every house needs a stable foundation before putting on the windows. Your Instagram “Home page” also known as the bio page, is where you form the foundation of your brand identity. Be simple and concise, state what your brand is all about and what it offers to the people. Insert a link of your website or update it with links to your latest content in the URL section. It’s a must!
9) WRITE LONGER CAPTIONS
The as-little-word-as-possible copywriting is out of the playing field in 2021. Besides high-quality aesthetic visuals, people want to read entertaining and informative captions where they can learn more about your brand. According to a research by Fohr, the average caption length has more than doubled since 2016, and by 2021, an average caption length will be 405 characters – between 65-70 words. Wait, check out National Geographic Instagram for their great storytelling caption which complements the high quality photograph. Be liberal in your writings and people will follow.
10) DEVELOP YOUR STYLE
In Instagram, it is important to stand out of the masses and competitors. Be original and creatively consistent with your postings such as creating a brand identity for most of your postings or play around with your Instagram grids by merging visuals for a more aesthetic outcome. Create a series of postings centered on a particular theme will work as well. You want your audience to be reminded of you once they come across your brand style anywhere in the web or the real world.
The world is moving forward and progressing at a quick pace. You must adapt to the times and prepare to make radical changes where necessary to your designs and copywriting. Think out of the box, be original, make it creative, and people will follow you forever.